About wear it pink
On 18 October, we wore it pink and raised money to help make life-changing breast cancer research and vital support happen.
About wear it pink
Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or work places for the UK’s largest breast cancer charity, Breast Cancer Now.
We’re on a mission to make sure that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. By wearing it pink, you can help us get there.
Together, we’ve been wearing it pink for over 20 years.
You’ve brought shades of pink to dress-up days, bake sales, netball tournaments, wild swims, knitting sessions and even bra displays! You’ve had a whole lot of fun and raised over £41 million in the process.
It’s an amazing achievement, but we can’t stop there.
How can I get involved in wear it pink?
Be part of an incredible community and wear it pink. Register to hold your own event. Let us know what date you're holding your event, so that we can support you in the best way possible.
If you’d like to pay in your fundraising from your wear it pink 2024 event, you can do that here.
Meet our supporters
Every year we're joined by an incredible range of people who wear pink. Read their stories and why they want to help raise awareness of breast cancer...
Did you wear it pink?
Put your fundraising to work helping to drive forward life-changing breast cancer research and support.