Frequently asked questions

Wear it pink day is Breast Cancer Now’s flagship fundraising event. We ask people across the UK to hold a pink ‘dress down’ or ‘dress up’ day at work, at school or in your community. Everyone wears something pink and makes a donation to Breast Cancer Now. 

Some people also hold a cake sale, organise a raffle, arrange a pink fancy dress competition or anything else that will help raise more money for breast cancer research and support. Whatever you do, do it in pink! 

You can find new ideas and downloadable materials on our website to help you raise even more money – so keep popping back to see what’s new! 

Wear it pink day was on 18 October 2024, however, you can wear it pink whenever suits you best. Just let us know so that we can support you in the best way possible.

You can email us at wearitpink@breastcancernow.org or call us on 0333 20 70 300 to tell us the date of your event and any other information – we’re always here to help and would love to hear from you!

Breast Cancer Now is the UK’s largest comprehensive breast cancer charity. Steered by world-class research and powered by life-changing support, Breast Cancer Now is here for everyone affected by breast cancer, the whole way through. Providing support for today and hope for the future. 

In 2019, Breast Cancer Now and Breast Cancer Care merged to form our new comprehensive charity. 

Find out more about the work of Breast Cancer Now. 

Organising a wear it pink day is fun and easy to do. Firstly, register your event. Just team up with colleagues, family or friends, or do something solo, wear something pink and donate to Breast Cancer Now. It’s an easy way to show your support for the thousands of people affected by breast cancer in the UK today. 

Drop us an email to tell us a little more about your plans, and we can help you with any questions or extra materials. 

You can also have a look on our website at our downloadable resources. We’re always adding more ideas and materials, so do check back regularly. 

And if you would like any further advice, we’re here to help – you can call 0333 20 70 300 or email wearitpink@breastcancernow.org. Kinie and Ainan will be in contact. 

Yes, of course. Thank you so much for your generosity and for funding vital breast cancer research. You can make a donation online. 

We’ll be sure to thank you and we can even send you a certificate – if this is something you would like, please email us at wearitpink@breastcancernow.org 

Thank you so much for fundraising for wear it pink, we really appreciate your support. Your fundraising will help to fund life-changing breast cancer research and support. Creating a future where, by 2050, everyone who develops breast cancer lives – and receives the support they need to live well. 

There are a number of ways that you can pay in your donation to us at Breast Cancer Now. Please choose one of the following: 

Bank – If you registered and received a fundraising pack, just take the money to any high street bank (we recommend Barclays) with your paying-in slip. If you don’t have a paying slip, just give us a ring and we’ll get one sent out to you – 0333 20 70 300. Please note, you cannot use the slips at the post office. 

Online – You can pay by credit or debit card. 

Phone – Just call your wear it pink team to pay by credit or debit card on 0333 20 70 300. 

Cheque – You can write us a cheque made payable to Breast Cancer Now. Pay this in at the bank with your paying-in slip, or send it to: ‘Freepost, wear it pink’ (no other address line needed). Please include your paying in slip or a note with your details (name and postcode) and mention that you wore it pink! 

However you choose to pay in your donation, don’t forget to email us a photo of your Gift Aid form, or post it to: ‘Freepost, wear it pink’ (no other address line needed) if applicable.  

No problem - if you lose yours or need another, simply call 0333 20 70 300 and we’ll send you a replacement. 

You can also pay in your fundraising online.

Yes, many banks will accept the paying-in slip in your fundraising pack (we recommend Barclays). Please only use this Breast Cancer Now paying-in slip, NOT the bank’s own paying-in slip, so we can acknowledge safe receipt of your funds and send you a thank you certificate. You cannot pay in your money at the Post Office. 

If you have lost your paying-in slip, please just call 0333 20 70 300 and we’ll send you a replacement.  

Alternatively, you can pay in your fundraising online. 

Thank you so much for fundraising for wear it pink, we really appreciate your support. Your fundraising will allow us to create a future where, by 2050, everyone who develops breast cancer lives – and lives well. 

Yes, you can send us a cheque, but please do not send us cash.  

Post your cheque made payable to Breast Cancer Now in the freepost envelope provided in your fundraising pack. Please include your paying-in slip or a note with your details (name and postcode) and mention that you wore it pink! 

If you don’t have the freepost envelope, you can send the cheque in any envelope, to: ‘Freepost, wear it pink’ (no other address line needed). 

You can also pay in your fundraising online.

Thank you so much for fundraising for wear it pink, we really appreciate your support. 

Absolutely! Certificates will be posted out after your wear it pink day and can take around 2 weeks to arrive. 

If you’d like anything specific on your certificate, or more copies please do let us know by popping us an email. 

Gift Aid is a brilliant way of increasing the value of your donation and it doesn’t cost you a penny. All you have to do is check if you’re eligible, give us your permission and we’ll do the rest. 

Breast Cancer Now will be able to claim 25p for every £1 that your guests donate. The additional support will help fund our vital work, making a difference to the lives of even more people affected by breast cancer.  

To add Gift Aid to their donation, your guests must be a UK taxpayer. If they pay less Income Tax and/or Capital Gains Tax in the current tax year than the amount of Gift Aid claimed on all their donations, it is their responsibility to pay any difference. 

If you are the wear it pink day organiser, please remember that every individual donation must be added to the form along with the donor’s details and their permission to Gift Aid. They must provide their full name, house number and postcode (home address only please), as well as the date. 

And remember that we can’t claim Gift Aid if your guests are paying for a raffle, an auction, or if there’s a fixed price in return for goods, such as cakes at a bake sale. If you’d like to raise money through baked goods, you can suggest a donation instead of charging a set price and we’re able to claim Gift Aid on the voluntary donation.

So, remember to put your Gift Aid form alongside your collection box and encourage everyone who donates to your wear it pink day to tick the box if they can Gift Aid their donation. 

To find out more about Gift Aid, visit the HMRC website.

If you have any questions about Gift Aid, contact our Supporter Care team by emailing hello@breastcancernow.org or by phoning 0333 20 70 300. 

Many companies will support their employees’ charity of choice by offering to match the funds raised. Please ask your employer as it’s a fantastic way to boost your fundraising efforts, and it helps us fund even more research and support. Read more about matched funding.

From research to support, our charity has people affected by breast cancer at its heart – providing support for today and hope for the future. The money raised by wearing it pink could help fund a potentially life-saving research breakthrough, provide even more life-changing support, and help us campaign even more effectively for better services and care. 

Our aim is that, by 2050, everyone who develops breast cancer will live and receive the support they need to live well. 

Find out more about our research.

We don’t have a wear it pink shop, so unfortunately you can’t purchase any official merchandise. 

If you need any extra fundraising materials for your wear it pink day, you can order them or send us an email at wearitpink@breastcancernow.org and we’ll be able to help you.