2 supporters hugging in pink
WEAR IT PINK

Wear pink. Raise money.

You wore it pink and raised money. Now you’re helping make life-changing breast cancer research and support happen.

Pay in your fundraising

How it works

At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support. 

1

Sign up

Sign up to get your fundraising kit

2

Set up your JustGiving page

Make donations easy by setting up an online fundraising page.

Create your page
3

Start planning

Order extra materials to raise more money for Breast Cancer Now.

About wear it pink

You've brought shades of pink to dress-up days, bake sales, tennis tournaments, wild swims, knitting sessions and even bra displays! Find out why thousands of people join wear it pink each year. 

About wear it pink

All you need for your wear it pink event

Your wear it pink: #WearItPink

  • Aimi and friends celebrating wear it pink
  • Anna and colleagues wearing pink
  • Kasia and friend wearing pink
  • Maia and colleagues wearing pink
  • Julia and friends playing tennis in pink
  • Aimi and friends celebrating wear it pink
  • Anna and colleagues wearing pink
  • Kasia and friend wearing pink
  • Maia and colleagues wearing pink
  • Julia and friends playing tennis in pink
  • People wearing karate clothes
  • Pam and friend wearing pink
  • Amanda and colleagues at wear it pink event
  • Jessica wearing pink with bakes
  • Anthony and family wearing pink
  • Donna at pink fitness class
  • Carl and colleagues wearing pink Hi-Vis jackets

Why wear it pink

  •  

  • Over 55,000

    people are diagnosed with breast cancer every year in the UK.

  • By 2050

    We're on a mission that everyone diagnosed with breast cancer lives, and is supported to live well by 2050.

  • £41 million

    Raised to date. Every pound you raise could help us achieve our goal. We know that with your support, we'll get there.

  •  

Meet our supporters

  •  
  • Sandeep wear it pink

    Sandeep’s story

    Sandeep is the headteacher of a multicultural school in North London and she is a mum of 2. She was diagnosed with breast cancer in 2012 at ...

  • Rosemarie in a floral top

    Rosemarie's story

    After her own diagnosis in 2017, Rosemarie is wearing it pink for anyone who has been affected by breast cancer.

  • Nicola wearing pink

    Nicola's story

    Business owner Nicola was diagnosed with secondary breast cancer in 2019. She keeps a very positive outlook on life. She tries to be the per...

  • Reuben wearing pink

    Reuben's story

    After his breast cancer diagnosis, Reuben wants to do everything he can to raise awareness of male breast cancer.

  • Meet our supporters
  •  
Meet our supporters

Find out more

  • Three women from the wear it pink team wearing fun accessories

    Contact us

    We’re your wear it pink team and we’re here to help. Simply fill in this form and we’ll get back to you as soon as we can. If you’d rather...

    Find out more
  • Woman in a frame for wear it pink

    Frequently asked questions

    From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.

    Find out more

Join Our Community

Share how you are wearing it pink and inspire others to change lives. 

Join our Facebook group