Privacy policy

3.1 To send you marketing communications by email, mobile messaging, or direct message on social media, where you have agreed to receive this

Where you have provided an email, mobile phone number, or details of your social media profile(s) and consented to being contacted in this way, we will send you information by those channels – including by direct message through social media – covering ways to give or raise money for us, to campaign for us, to volunteer for us, updates on health information, on our research, on our services and on our wider work. This may include promoting the work of a partner organisation that we believe will benefit us and our charitable cause.

3.2 To contact you by phone and post

Where it is appropriate and relevant, and you have provided us with a telephone number or a postal address, we will occasionally call or write to you to tell you about ways to give or raise money for us, to campaign for us, to volunteer for us, updates on health information, on our research, on our services and on our wider work. We do this as we consider it is a legitimate interest to promote our charitable cause and communicate with you about ways you can support us. We will not contact you by phone for marketing purposes if your number is registered with the Telephone Preference Service, unless you have agreed to receive calls from us.

3.3 To manage your contact preferences

You can tell us to stop contacting you, or change the way in which we do so, by getting in touch with us using the details in the ‘Contacting us’ section above. We will keep a record of any requests to stop receiving marketing from us to ensure that we do not communicate with you in the future, unless you tell us you want to hear from us again.

3.4 To make sure we speak to you in way that is relevant to you, and to understand our supporters more broadly

We try to ensure that our communications are as effective as possible so that we make the best use of the money we spend on them. This means communicating with people in different ways, appropriate to them.

On occasion, we will use information you have given us directly, for example the record of your previous donations to us, your age or the type of activity you have been involved with, to tailor our communications with you about future activities. We will also use information about how you use our website or interact with our emails so we can make them more effective. For example, we will collect technical information, including the IP address used to connect your device to the internet, information about your visit such as the interactions you made with our website. We will also track whether you have opened or clicked a link in the emails which we send you.

In addition, when accessing our website or one of our apps, the settings on your device may provide us with statistical data and information about that device. We use this information to look at how our websites and apps perform on different devices and to help us make improvements to the user experience.

In certain circumstances we will use information about you from publicly available sources such as online registries, websites, media or social media, or personal introductions in order to understand more about your interests and preferences so that we can better tailor our communications – telling you about the things you are likely to be interested in, letting you know of ways to fundraise with us which are relevant to you and making sure that we only talk to you about a financial level of giving that is appropriate to you. We may do this by looking at your career information, peer networks, demographic information, hobbies and interests or other information.

We will analyse data from our database so that we can understand our supporters and service users. For example, we use systems such as Acorn to create supporter categories within our database based on postcodes and we will, where appropriate, store this information on your record. We will also use broad demographic information such as statistics and analysis from third parties to better understand how our own supporter base compares to the general population. This helps us to decide who to send our communications to and is useful to ensure the communications you receive are relevant to you.

Where you have given appropriate consent, we will use information about your health to send you communications which are relevant to your current health status such as specific volunteering opportunities; to better support you in an activity you are doing for us; or to ensure that we do not send you any communications or ask you to take part in any activity that would not be appropriate. If you would prefer we didn’t use your information in this way, then you have the right to tell us to stop and can do so by getting in touch with us using the details in the ‘Contacting us’ section above.
 

We may use your information to carry out market research, for example by sending you a survey or asking you to take part in a focus group. You have the right to ask us not to do this by getting in touch using the details in the ‘Contacting us’ section.

3.5 To target our digital and social media marketing

On occasion, we will use the information you provide us to target our digital and social media advertising effectively. This could include securely providing contact details such as your name and email address to digital advertising networks or social media companies such as Facebook, Google and Twitter. For example, we may use your information to enable us to display adverts to you, or to potential supporters who have similar characteristics to you.

Any information we share with social media companies will be shared in an encrypted format and will not be used for the social media companies’ own purposes. You can stop your information being used in this way by contacting us.

Where you have asked us not to use your information for targeted digital advertising, you may still see adverts related to us. This is because the social media site or advertising network may select you based on information they hold, such as your age and location, or websites you have visited, without using information that has been provided by us.

You can control the kind of advertising which you see through the relevant social media site:

Facebook
Instagram
LinkedIn
Pinterest
Twitter

3.6 Use any images, videos, or other information you share with us about how you have supported the charity

If you share information about the fundraising or campaigning activities you have done for us, or your personal experiences, by post, email or over social media, we may want to use this to help us promote our events, activities or services in the future. We will obtain the necessary permission to use this information.

Where you provide more detailed information we may want to use this in our communications including PR and media activity, digital and social media, campaigning, fundraising materials and internal communications, to help us raise awareness of breast cancer, breast cancer research and the issues affecting patients. We would never use your story without obtaining your consent first. If a suitable opportunity arises for us to use the information you have given us, we will contact you to discuss the use of your story in further detail. We will fully explain how we would like to use your information, and get in touch with you each time we would like to use it outside of the organisation, so that we may obtain your fully informed consent.

3.7 To communicate with professionals in order to further our charitable aims

We maintain a record of information relating to the people we work with in a professional capacity, including healthcare professionals, politicians and scientists. This includes contact details such as address, telephone number or email address and our communications with you. If you are a public official or MP, we will also keep a note of your public voting record, committee and group membership - we may also provide your professional contact details to supporters and members of the public for campaigning purposes. 

We will use publicly available sources to ensure that the information we hold is accurate and up to date. For example, where you have signed up for a redirection service, we will use the Post Office’s National Change of Address database to keep in touch. We may use other services to cross-check the accuracy of the contact details we hold for you.

You can let us know if you move house or your details change by contacting us.

We will never share your information with third parties for their own purposes, unless this is explained to you at the time we collect your information, you give us your permission to, or we are legally required to do so, or we have another lawful basis for sharing such information.

For example, we are legally required to provide your data to the following types of organisation:

• HMRC if you have agreed to us claiming Gift Aid on your behalf
• Law enforcement and regulatory bodies and authorities such as the police, the ICO, the Charity Commission or the Fundraising Regulator
• Health and safety authorities and/or professionals where we believe such disclosure is necessary and appropriate to prevent harm

If we merge with another charity or restructure, we may also share your personal details with any successor charity, or any organisation which takes on the charity’s assets and liabilities, or another organisation within a successor charity’s group.

We also work with organisations who carry out certain functions on our behalf , for example , to manage communications; support the administration of our activities or to receive professional advice or consultancy services. When we share information with these organisations, we ensure that they are under a contractual obligation to only use your information in accordance with our instructions and for no other purposes. 

Sometimes organisations and individuals who work on our behalf may manage information outside the EEA. A transfer out of the EEA may be to countries that are not subject to privacy regimes that are equivalent to the privacy regime in the EEA. In those circumstances, we will make sure that we have a valid reason for doing so under current data protection legislation.

This could include ensuring the country where the data is held has been approved as having adequate data protection standards by the European Commission, or by including approved contract clauses to ensure your data is safeguarded. You can find out more about this by contacting us. We will always take such measures as are appropriate to ensure the confidentiality, integrity and availability of your information.

As a general rule, we will hold your information for a period of up to seven years from the end of your relationship with the charity in accordance with our data retention policy. In some circumstances, this will be shorter. For example, information related to unsuccessful job applications is destroyed after two years. In some circumstances, this will be longer, for example, pension information of former employees and information relating to the research grants we’ve made. If you would like to know how long we will hold any specific information, then please contact us and we can provide further details.

Under the Data Protection Act 2018 you have the following rights:

• Information Right – You have the right to receive the information contained in this policy and our data collection forms about the way we process your personal data
• Personal Data Access Right – You have the right to know that we are processing your personal data and, in most circumstances, to have a copy of your personal data held by us. You can also ask for certain other details such as what purpose we process your data for and how long we hold it
• Personal Data Correction Right – You have the right to request that we correct inaccurate data or complete incomplete data that we hold on you
• Personal Data Erasure Right – Known as the ‘Right to be forgotten’. In certain circumstances you may request that we erase your personal data held by us
• Personal Data Restriction Right – You have the right to restrict the way we process your personal data in certain circumstances, for example, if you contest the accuracy of the data, if our processing is unlawful, to pursue legal claims or where we are relying on legitimate interests to process data
• Data Processing Objection Right – You have the right to object to us processing your data for (i) direct marketing purposes (ii) scientific or historical research or statistical purposes and (iii) purposes of profiling related to direct marketing or based on our legitimate interests
• Data Portability Right – you have the right to receive a copy of certain personal data or to have it transferred to another organisation in some circumstances
   

8.1 Right to Withdraw Consent at any time

Where we use your personal information based on your prior consent, such information about your health, or where you have given us permission to send you marketing communications by email, mobile messaging and by direct message on social media, you can withdraw your consent at any time by contacting us.

If you have any complaints about how we handle your personal data, please contact us so we can resolve the issue, where possible. You can read more about how to make a complaint here. You also have the right to lodge a complaint about any use of your information with the Information Commissioner’s Office, the UK data protection regulator. Where you have a complaint about the way in which we have used your personal information in our fundraising, you can also complain to the Fundraising Regulator.

We take appropriate measures to ensure the confidentiality, integrity and availability of systems, which are regularly independently tested and reviewed.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your device (for example, your computer or smartphone). It allows our website to recognise your device and store some information about your preferences or past actions.

Why do we use cookies?

We monitor how people use our website so we can improve it. If you visit our website, we may record information including:

• The areas of the website you visit
• The amount of time you spend on the site
• Whether you are new to the site or have visited it before
• How you came to our website — for example, through an email link
• The type of device or browser you use
• How you use the website and the quality of your experience – for example, we may record a session or test different variations of a webpage to see how easy it is for you to find what you are looking for so we can improve the service.

We also use cookies to make sure we keep your information confidential and secure as you move through secure or password protected areas of our websites. Some of the cookies that we use are 'Session Cookies' which are deleted when you close your browser. Others remain on your browser or device until they expire or you delete them from your browser history – these are known as 'Persistent Cookies'.

All cookies have an 'owner' which can be identified by looking at the domain (i.e. the company or website name in the cookie). Cookies can either be first-party (i.e. they’re owned by the website who set them) or third-party (i.e. they’re not owned by the website who set them). We use both first-party and third-party cookies on our websites.

We use the following cookies:

You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the 'Manage my settings' on our Cookies List page:

Cookies List

We may update this policy to reflect changes in how we use your information. You may wish to check this policy each time you provide Breast Cancer Now with your information. Where appropriate, we will provide you with notice of any significant changes to how we use your information.

This policy was last updated on 14 June 2022.