Share views on our potential brand messages

What’s the project?

Here at Breast Cancer Now we have a bold ambition that by 2050, everyone with breast cancer will live, and live well. Our brand development project supports this ambition by aiming to reach more people with our communications, letting people affected by breast cancer know we are here for them.

We’re keen to seek your insight and views on the potential ways the brand can communicate with the public, for example when it emails supporters, or when it advertises itself, ensuring the charity is positioned as front of mind for anyone who needs us.

Why do you want me to be involved?

We’d like your feedback from the perspective of someone who has been closely affected by breast cancer. Your opinions will help us inspire and engage more people so that we can carry out even more world-class research, provide even more life-changing support and campaign even more effectively for better services and care.

Because your insight is so important to us, attendees will receive a £15 M&S voucher to say thank you.

What will you ask me to do?

We’ll be holding discussion groups over Zoom where the aim is to gain feedback on different ways the brand could present itself, for example when it emails supporters, or when it advertises itself. 

A research company will show you early stage ideas for this, and would love to get your honest feedback. No experience in this kind of research is necessary – in fact we would most like to hear from people who don’t know anything about marketing or advertising at all!

Who can take part?

During the research, we’ll be speaking to a variety of people, all of whom have different experiences.  To ensure that we can hear the views of as many people as possible, we will have certain eligibility criteria for each group discussion. Specifically, we are looking for people within the following categories: 

• People who are in or have finished treatment for primary breast cancer
• People whose friend or family member has/has had breast cancer
• People living with a secondary breast cancer diagnosis ​