The Show by Breast Cancer Now is a fashion show like no other. It’s more than a catwalk. More than just clothes.
Our amazing models are people living with or beyond breast cancer. Using fashion, our models celebrated who they've become and reflected on their experiences of breast cancer. We know that fashion can’t make a difference alone. That’s where Breast Cancer Now comes in. We’ll always be there for anyone affected by breast cancer, every way we can.
Watch a recording of The Show 2024 today. Available here on our Facebook.
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Meet the 2024 models
Meet the 24 amazing models who took to the runway in The Show 2024.
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Meet The Show's stylist
After working on The Show for the past 3 years, we're thrilled to welcome back Rebekah Roy as the stylist for The Show this year.
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A huge thank you
This event would not be possible without the generous support of many amazing brands, including our dedicated corporate partners.
Highlights from The Show 2024
Inspiring stories from our 2023 models
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Marie takes to The Show's catwalk to prove breast cancer can happen at any age
Marie’s taking part in The Show, our annual catwalk, to show that breast cancer can happen at any age and ‘there is light at the end the tun...
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Angela and Mary, mum and daughter, are taking on The Show after taking on breast cancer together
Mary was diagnosed just 3 weeks after her mum, Angela. Supporting each other whilst trying to look after themselves was tricky to navigate. ...
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Showing men can get breast cancer too, Jim signed up to our fabulous catwalk, The Show
Jim wants to get men talking about breast cancer and show men can get it too. He’s excited for an uplifting experience, donning adventurous ...