This Breast Cancer Awareness Month, new research commissioned by leading research and support charity Breast Cancer Now,* reveals over 2 in 5 (44%) UK women don’t check their breasts regularly** for possible signs and symptoms of breast cancer. The charity is calling on all women to ‘get to know their normal’.
With 1 in 10 (10%) women in the UK reporting to have never checked their breasts – which varies region to region, including increasing to 16% for women living in London – and with 13% only checking once a year or less, the charity is urging women to prioritise regular breast checking and familiarise themselves with the signs and symptoms of the disease, to help them spot any new or unusual breast changes, so they can get them checked out by a GP.
According to the YouGov findings, of the women who do check their breasts regularly for possible signs and symptoms of breast cancer, almost a third (31%) don’t feel confident that they would notice a breast change. Furthermore, only 52% of women said they would inform their GP in the first instance, if they noticed a new or unusual change in their breast(s), while 43% of women would want to seek advice, support or reassurance from someone else first.
This is cause for deep concern given around two thirds of breast cancers in England are found when women detect a new or unusual breast change and get this checked out by a GP***, and the earlier breast cancer is diagnosed, the better the chance of successful treatment, and lives potentially being saved from this devastating disease.
When asked what stops or prevents women**** from regular breast checking, multiple barriers were revealed, including: forgetting to check (48%), not being in the habit of checking their breasts (36%),lacking confidence in checking their breasts (16%), and not knowing how to check their breasts(13%).
Manveet Basra, associate director, public health, inclusion and awareness, at Breast Cancer Now, said:
“It’s deeply concerning that over 2 in 5 women in the UK aren’t regularly checking their breasts, and that only half of UK women (52%) are reporting a possible sign or symptom of breast cancer to a GP in the first instance.
“It’s clear more needs to be done to educate and support women to ‘know their normal’ and Breast Cancer Awareness Month presents a vital moment to spread these important breast health awareness messages.
“At Breast Cancer Now, we want every woman to know the importance of regular breast checking, and the many different signs and symptoms of breast cancer, so they feel empowered to regularly check their breasts, and get any new or unusual breast changes checked by a GP, along with attending NHS breast screening when invited, and breast checking in between their screening appointments.
“This is so vital when around two thirds of breast cancers in England are found when women detect anew or unusual breast change and get this checked out by a GP, and the earlier breast cancer is diagnosed, the better the chance of successful treatment, and lives potentially being saved from breast cancer.
“With the most notable barrier to women regularly breast checking being that they forget, we’re reminding women to get it back on their agenda. Checking your breasts only takes a few minutes and there's no right way to check, as long as you’re doing it regularly. This could be as part of your self-care routine while getting dressed, showering or applying moisturiser. It’s important to check your whole breast area, your armpits and up to your collarbone (upper chest) for changes. At Breast Cancer Now, we say, it’s as simple as TLC: Touch, Look, Check."
Breast cancer can cause a number of signs and symptoms which include:
1. A lump or swelling in the breast, upper chest or armpit
When asked what stops or prevents women**** from regular breast checking, multiple barriers were revealed, including: forgetting to check (48%), not being in the habit of checking their breasts (36%),lacking confidence in checking their breasts (16%), and not knowing how to check their breasts(13%).
Manveet Basra, associate director, public health, inclusion and awareness, at Breast Cancer Now, said:
“It’s deeply concerning that over 2 in 5 women in the UK aren’t regularly checking their breasts, and that only half of UK women (52%) are reporting a possible sign or symptom of breast cancer to a GP in the first instance.
“It’s clear more needs to be done to educate and support women to ‘know their normal’ and Breast Cancer Awareness Month presents a vital moment to spread these important breast health awareness messages.
“At Breast Cancer Now, we want every woman to know the importance of regular breast checking, and the many different signs and symptoms of breast cancer, so they feel empowered to regularly check their breasts, and get any new or unusual breast changes checked by a GP, along with attending NHS breast screening when invited, and breast checking in between their screening appointments.
“This is so vital when around two thirds of breast cancers in England are found when women detect anew or unusual breast change and get this checked out by a GP, and the earlier breast cancer is diagnosed, the better the chance of successful treatment, and lives potentially being saved from breast cancer.
“With the most notable barrier to women regularly breast checking being that they forget, we’re reminding women to get it back on their agenda. Checking your breasts only takes a few minutes and there's no right way to check, as long as you’re doing it regularly. This could be as part of your self-care routine while getting dressed, showering or applying moisturiser. It’s important to check your whole breast area, your armpits and up to your collarbone (upper chest) for changes. At Breast Cancer Now, we say, it’s as simple as TLC: Touch, Look, Check."
Breast cancer can cause a number of signs and symptoms which include:
1. A lump or swelling in the breast, upper chest or armpit
2. A change to the skin, such as puckering or dimpling
3. A change in the colour of the breast – the breast may look darker, red or inflamed
4. A nipple change, for example it has become pulled in (inverted)
5. Rash or crusting around the nipple
6. Unusual liquid (discharge) from either nipple
7. Changes in size or shape of the breast
On its own, pain in your breasts is not usually a sign of breast cancer, but look out for pain in your breast or armpit that’s there all or almost all the time.
Although it is rare, men can get breast cancer and the most common symptom of breast cancer in men is a lump in the chest area.
Visit breastcancernow.org/checking for more information on the signs and symptoms of breast cancer. If you’re worried about breast cancer or have a question about breast health, Breast Cancer Now is here to support you every step of the way.
Speak to our expert nurses now by calling our free and confidential Helpline on 0808 800 6000 or visit forum.breastcancernow.org
ENDS
Notes To Editors
On its own, pain in your breasts is not usually a sign of breast cancer, but look out for pain in your breast or armpit that’s there all or almost all the time.
Although it is rare, men can get breast cancer and the most common symptom of breast cancer in men is a lump in the chest area.
Visit breastcancernow.org/checking for more information on the signs and symptoms of breast cancer. If you’re worried about breast cancer or have a question about breast health, Breast Cancer Now is here to support you every step of the way.
Speak to our expert nurses now by calling our free and confidential Helpline on 0808 800 6000 or visit forum.breastcancernow.org
ENDS
Notes To Editors
*A nationally representative sample: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2137 adult females. Fieldwork was undertaken between 10th - 12th September2024. The survey was carried out online. The figures have been weighted and are representative of all UK adult females (aged 18+).
**The 44 % of women defined as not ‘regularly’ checking their breasts was made up of women responding that they checked their breasts at least once every 3 months; at least once every 6 months; at least once a year; less than once a year; or never. [‘regular’ breast checking included those who check their breasts at least once a week; at least once a month; and at least once every 6 weeks.]
*** Ref: Routes to diagnosis. National Disease Registration Service.(One third of breast cancers in England are detected through breast screening).
**** Women who are checking less than at least once every month, or don’t know how often they check. Asda Tickled Pink proudly funds Breast Cancer Now’s breast awareness projects, including our YouGov Breast Checking Habits surveys.