More than 45,000 people turned out to the Breast Cancer Care international match at Wembley Stadium yesterday to watch England Women play Germany.
More than 45,000 people turned out to the Breast Cancer Care international match at Wembley Stadium yesterday to watch England Women play Germany.
The match was the first time that the England Women’s team have played at the new Wembley Stadium and it was a huge success despite England being beaten 3–0.
Wembley goes pink
The game kicked-off with the help of Breast Cancer Care Ambassador Alexandra Burke and was broadcast live on BBC2 to thousands of homes across the UK. Wembley Stadium itself was awash with pink: the arch turned pink the players all had bright pink laces on while the mascots donned orange and pink Breast Cancer Care T-shirts too.
We also created a special breast awareness video which was shown at the match. We asked people to share it on social media as part of our new #ShareItSunday. It’s not too late if you want to share it too.
The fundraising total from the event is still being calculated but our Chief Executive Samia al Qadhi received a cheque for £75000 at half-time. There was also a team of brightly dressed volunteers bucket collecting at the stadium on the day.
Pass It On campaign
This match was part of our new Pass It On campaign with The Football Association which is set to run over the next two years.
Together we hope to reach thousands more people across the nation with the charity’s vital breast awareness message while also raising £500000. The money will go to ensure we can continue to offer free caring support and information to people affected by breast cancer through our specialist nurses local services and vital emotional support network.