The 16-year partnership between Breast Cancer Care and Asda has been truly groundbreaking. We are absolutely thrilled to announce that their campaign Tickled Pink which raises money for Breast Cancer Campaign and Breast Cancer Care has now raised over £30 million!
Thanks to the unbelievable generosity of Asda's customers and colleagues Tickled Pink has enabled us to build and develop national and local services as well as ensuring that they stay free of charge and widely available to the thousands of people affected by breast cancer every year in the UK.
Asda’s support not only helps us deliver our services to people affected by breast cancer but also helps raise awareness of our work.
One of our aims is to increase early detection of breast cancer and through Tickled Pink we've been able to highlight the importance of being breast aware to over 18 million Asda colleagues and customers.
Bag a bit of the celebrations
To celebrate reaching the £30 million milestone Asda has more fantastic fundraising activities planned in stores across the UK. And you can help by buying a limited edition Julien Macdonald reusable bag for just £2.50.
The iconic fashion designer created the bag specifically for the Tickled Pink campaign and 80p from each sale goes to Tickled Pink’s two charity partners – Breast Cancer Campaign and Breast Cancer Care. Check out your local Asda store today to bag one while stocks last!
We rely on the commitment and enthusiasm of our corporate supporters like Asda to make sure our free services are there for anyone affected by breast cancer. You can find out more about working with us to make a difference to the lives of people affected by breast cancer.
Watch Asda's video celebrating the £30million milestone: